Shutterfly, the publishing aggregation that operates a cardinal of online and adaptable brands associated with claimed photo printing, is now shutting down Treat, its online and adaptable greeting agenda service. The Treat appliance aboriginal launched aback in April 2012, and after in the year accustomed on adaptable accessories afore accepting an check in 2013. The app accustomed users to adapt greeting cards on their phone, which they could again accelerate to recipients via postal mail.
Treat competed with a cardinal of added apps, including Red Stamp and Sincerely Ink, for example, and for a time, with Apple’s own Cards app, afore that was discontinued. (Red Stamp and Sincerely also begin exits in the months since, indicating, perhaps, there’s not abundant appeal for greeting agenda apps to body a acceptable business.)
Shutterfly’s Treat app, as you may recall, offered barter over a thousand altered agenda designs for contest like birthdays, anniversaries, and holidays, as able-bodied as accustomed greetings including acknowledge you’s, congratulations, and more. Users could adapt the cards application their own photos, and could alike acceptation friends’ birthdays from Facebook in adjustment to agenda out a year’s account of altogether cards in advance.
But today Treat barter accustomed apprehension via email that the service, which additionally exists as an online destination, is anon to be no more. As of March 17, 2015, Treat will abandon account to all barter and will point visitors to the capital Shutterfly.com website instead. Here, says the company, barter accept “more personalization and alms options” than with Treat. The app will additionally be shut bottomward at this time, addendum Shutterfly .
A website FAQ goes into a little added detail, allegorical users who had appointed deliveries that any cards that were set to be mailed after April 10th will be beatific anon to their home address, not the intended recipient, as barter will now be amenable for commitment the actual cards themselves.
The cease agency that Shutterfly no best has a adaptable greeting agenda service, at atomic for the time being. While users can buy greeting cards on the company’s website, the Shutterfly app doesn’t accommodate this advantage – it offers prints, photo books and added photo gifts, but not cards.
It’s not hasty to see Treat bankrupt bottomward – the app was almost used, it seems. According to App Annie, the app was boilerplate ranked in the App Store: it’s currently at #1,118 in the “Photo and Video” category, advertence actual little demand.
Update: Shutterfly offered the afterward account on Treat’s abeyance –
While the Treat one-to-one agenda acquaintance captivated our customers, it bootless to allure a ample abundant standalone user abject and the amount of accretion was too aerial about to the ARPU (average acquirement per user).
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