By Sandra Pedicini, Orlando Sentinel
Olive Garden, Red Lobster and LongHorn Steakhouse accept gotten a little added high-tech.
The three restaurants, endemic by Orlando-based Darden Restaurants, accept launched emailed allowance cards that bodies can adjustment on the chains’ websites and accelerate instantly online. Buyers can almanac their voices, attach photos and let Facebook accompany apperceive they’ve bought the cards.
“It’s a acceptable idea,” said Chris Muller, a above University of Central Florida restaurant assistant who’s now administrator of Boston University’s accommodation school. “It’s acceptable for the customer, and it’s acceptable for the restaurant.”
Darden started affairs the agenda cards aftermost week. Red Lobster is accepting a Mother’s day challenge in which consumers can annals to win one of the new cards anniversary day.
The chains action cards themed for birthdays andMother’s Day, or to say congratulations or acknowledge you.
Darden told investors beforehand this year that such high-tech touches would accumulate its chains relevant. Darden additionally affairs online anxiety and acclimation by text, but the aggregation hasn’t said back those will debut.
Similar agenda allowance cards are in the works for Seasons 52, Bahama Breeze, Eddie V’s and Capital Grille.
Darden is entering area that abounding added chains accept already explored. Applebee’s and Chili’s advertise email allowance cards, and Outback Steakhouse allows bodies to upload their own photos to approved allowance cards.
Restaurants charge action such cyberbanking articles in a association that’s fatigued for convenience, Muller said.
“It’s the aforementioned as blockage at home and accomplishing e-shopping through Amazon and Barnes and Noble,” he said. “You’re affairs a restaurant artefact but not absolutely activity anywhere to do it.”
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