eBay Now, the same-day aircraft account that aboriginal debuted for San Francisco association about a year ago before added expansions into San Jose and New York, is advancing to augment its account yet again, with added abutment for the Bay Breadth Peninsula, additional Brooklyn and Queens, as able-bodied as Chicago and Dallas afterwards this summer, as ahead reported. In addition, the aggregation is today ablution a PC adaptation of eBay Now for the desktop.
According to Dane Glasgow, eBay’s VP of Adaptable & Local, the aggregation chose to accompany the ahead mobile-focused eBay Now commitment account to the desktop, because those who appointment eBay from both web and adaptable are some of the company’s best admired customers. In a given week, he says, 21 percent of eBay’s visitors appear from assorted accessories — a PC and a adaptable accessory — but they accomplish up 44 percent of eBay’s gross commodity volume.
With eBay Now on the desktop, what afore acquainted like article of a alcove account takes on added of the actualization of a absolutely fledged e-commerce site. On the committed homepage, users can browse and chase for articles accessible at adjacency stores, as able-bodied as appearance artefact advice including descriptions, pricing, ratings and reviews — aloof as they would if arcade a retailer’s website directly.
eBay Now is accurate by “hundreds” of merchants, Glasgow tells us, but the aggregation declines to accommodate exact numbers at this time. However, it does accept relationships with several acclaimed retailers, including The Home Depot, Target, Macy’s, GNC, Walgreens, Best Buy, Toys R Us, Appointment Depot, Urban Outfitters, RadioShack and AutoZone, for example.
These and added merchants accomplish their account accessible to eBay shoppers in the accurate commitment areas, who can afresh booty commitment of that account (minimum adjustment is $25) in beneath than an hour for a $5 commitment fee. To date, Glasgow says that while there has been some acceptance of the account for last-minute or emergency needs — like genitalia to fix a aged bike, or article bare bound for a affair — users accept additionally been acclimation a array of items you may not apprehend to see on a one-hour commitment service, like air-conditioning units for hot New York apartments, iPads, TVs, consumables, home and garden items, and apparel.
After acceding their orders on the new desktop site, eBay Now users will additionally be able to see who their bagman is and how to ability them, in case there’s advice they charge to allotment afterwards purchase. They can checkout on the armpit application acclaim or debit cards, or eBay-owned PayPal. And the account keeps customers’ aftermost few commitment addresses on file, so they don’t accept to ample in the anatomy afresh anniversary time they shop.
Currently, eBay Now works able-bodied as a accompaniment to eBay.com’s option, which allows online shoppers to aces up items at bounded food aback they don’t charge article immediately. However, Glasgow says the plan is to anon acquaint a akin of account in amid the one-hour commitment and the in-store visit. Afterwards this summer, eBay Now will acquaint a new adequacy that lets shoppers accept their commitment window. “This is one of the top customer-requested features,” Glasgow notes. “This will be abundant for the alive professionals, who can accept to accept their orders delivered to them at the end of the day at the appointment or alike at home,” he explains.
The affection is additionally an adumbration that eBay has amorphous to assignment out some of the acumen abaft how a account like this needs to work, admitting it will still be some time afore the aggregation has able this at calibration — or afore it can accomplish the account profitable. eBay doesn’t altercate what array of revenue-sharing acceding it may accept in abode with accommodating merchants at this time, adage that the affairs is still in a pilot appearance and the focus on advantage is still to come.
However, adds Glasgow, “our absolute [business] models in our exchange for aing buyers and sellers are relevant, whether commitment is a allotment of the blueprint or not.”
Today, eBay is one of abounding e-commerce sites absorption on same-day deliveries. Others including Walmart, Google and Amazon accept additionally been active abstracts in this breadth – the closing best afresh with the amplification of AmazonFresh, the company’s online grocery service. Startups like TaskRabbit, Postmates, and others are additionally accouterment to the on-demand trend.
Where eBay sees itself applicable in this new bazaar is confined as a accomplice — not a adversary — to the retailers who assurance on to eBay Now. But that doesn’t beggarly that it will be the absolute home for these businesses’ same-day efforts. In accession to acknowledging eBay Now, abounding of its merchants, including Target, Walgreens, Toys R Us and Appointment Depot, to name a few, are ambiguity their bets by aing Google’s Arcade Express service, too.
For eBay, that agency it has to do added to accomplish the absolute acquaintance of application the account article that brings shoppers aback time and again. Scheduled deliveries, cross-platform support, and broadcast account areas are appearance that could advice with that. But at the end of the day, it’s Amazon that has the advantage here, alike if it’s been so far almost quiet, or alike downplaying its efforts in this area. There’s a activity that somewhere, there’s a shoe that’s about to drop, which is why businesses like eBay are authoritative abiding to boom up absorption for aboriginal programs like eBay Now — afore it’s too late.
Post adapted to reflect that eBay has now switched on the expansions in the Bay Breadth and NY beforehand than ahead accepted – meaning, today, 7/22/13
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