A handwritten agenda is acceptable a absent art in the age of email, Facebook, SMS, and added messaging apps than you can count. But if anything, that aberration has alone led to access its amount and perceived thoughtfulness, alike as our calligraphy abilities decline. Today, a startup alleged Postable is bringing aback the “handwritten” agenda with a account that allows you to blazon in autography fonts, again book to high-quality agenda stock.
Postable got its alpha aback in 2011, back co-founders and constant friends Scott Potash and Jesse Blockton grew annoyed of all the acknowledge you addendum they had to agilely handwrite. However, instead of anon ablution a account that took acknowledge you agenda conception to the web, they aboriginal absitively to ambition one of the bigger hurdles with architecture such a service: the actuality that bodies don’t accept anniversary others’ commitment addresses anymore.
In March 2012, the aggregation launched a free, online abode book service. “The easiest way we anticipation to get people’s addresses would be to ask them to accord them to you,” explains Blockton. “It’s aloof a simple, affable crowdsourced abode book.”
This aboriginal service, which became accepted with brides, new parents, and others about to accelerate out a lot of acknowledge yous, provided users with a custom URL (www.postable.com/name) which they could accelerate out to accompany and ancestors forth with a claimed appeal for commitment information. Recipients would bang the link, ample out a form, and afterwards the complete abode book could be downloaded in array of formats, including Excel, as a argument file, or they could aloof book labels directly.
This chargeless account grew to “tens of thousands” of users, admitting the aggregation won’t acknowledge exact figures.
Today, the additional actualization of the plan comes into play, as Postable launches acknowledge you cards. At launch, there are about 100 altered cards to accept from, sourced from 24 altered indie designers with whom Postable has a acquirement administration accord accustomed to be at “double the industry standard.”
When you go to blazon out a agenda on Postable.com, you can baddest from one of 12 altered autography fonts, or 10 altered stylistic fonts, if you’d rather not try to accord your agenda the actualization of a handwritten note.
The cards themselves can be printed on a few altered agenda stocks, including Crane’s Lettra, affection paper, and a “brown bag” recycled card.
The account itself has additionally been advised to accomplish autograph out your addendum as accessible – if not easier – than accomplishing it by hand. Afterwards you bang on a recipient’s name, Postable autofills the “dear so-and-so” allocation of your note, for example, and the agreement and chantry admeasurement automatically acclimatize as you type.
Cards amount $2, additional accepted postage, which is generally beneath than the “real” cards you buy alone at the store. However, frugal shoppers apperceive they can acquisition packs of lesser-quality acknowledge you cards for beneath at any biologic abundance – so Postable may not assignment for those avidity pennies.
A cardinal of casework accept stepped in to accomplish letter-writing and card-sending added acceptable for those of us whose cursive abilities are abundantly forgotten. For example, casework like Red Stamp, Sincerely, Apple’s Cards, Lettrs, Inkly, and abounding added advice accomplish this need. But some of these casework appear at the amplitude with a mobile-first mentality, in the anatomy of an app. Postable is a bit altered because it’s not targeting the one-off agenda jotted on the go (though that’s supported), so abundant as it’s activity afterwards those who accept a abundance of cards to accelerate – such as afterwards a wedding, for example.
That tends to assignment bigger on the web, with a above keyboard to blazon upon. That actuality said, Postable affairs to absolution built-in apps in time. But for now, the account works able-bodied on iPad in the browser.
By the end of the year, the aggregation additionally affairs to action a broader alternative of styles and abutment for altered occasions above aloof the “thank you” note.
Based in New York, Postable has aloft $500,000 from accompany and family.
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