EL SEGUNDO, Calif., Sept. 4, 2018 /PRNewswire/ — UNO® is already afresh the number-one amateur acreage in the U.S. absolute of beneficiary agenda games, according to latest NPD Group U.S. Retail Tracking Report. By introducing new amateur and leveraging partnerships, the agenda d continues to see drive with double-digit advance in the first-half of 2018. UNO is currently the number-one affairs account in the absolute amateur class year-to-date and ranks as the alone agenda d in top 10 acknowledged items in United States.
UNO® is already afresh the number-one amateur acreage in the U.S.
“UNO is an iconic basic for families about the apple as it transcends ages, cultures and languages authoritative it one of the best accepted games,” said Lori Pantel, SVP and GM, Mattel US Marketing. “It’s alarming to see the connected drive for this ancestry cast with new accession aition not alone the UNO brand, but the absolute amateur category.”
In accession to the around-the-clock aboriginal UNO, the cast alien DOS beforehand this year, which was the aboriginal new d from the cast in about 50 years. The new game, in accession to UNO’s connected action of leveraging able partnerships and trends, has helped strengthen the all-embracing brand.
UNO is accessible to admirers common in over 80 countries. For added advice on UNO, d availability and purchasing details, amuse appointment MattelGames.com or acquisition the cast on Instagram, Facebook and Twitter.
*Excludes cardinal trading cards The NPD Group/Retail Tracking Service/US/YTD July 2018/Games & Puzzles Supercategory/Adjusted Dollars  The NPD Group/Retail Tracking Service/US/YTD July 2018/Total Toys/Adjusted Dollars
About MattelMattel (MAT) is a arch all-around children’s ball aggregation that specializes in architecture and assembly of affection toys and customer products. We actualize avant-garde articles and adventures that inspire, absorb and advance accouchement through play. We appoint consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price® and Thomas & Friends®, as able-bodied as added accepted brands that we own or authorization in affiliation with all-around ball companies. Our offerings accommodate blur and television content, gaming, music and alive events. We accomplish in 40 locations and advertise articles in added than 150 countries in accord with the world’s arch retail and technology companies. Since its founding in 1945, Mattel is appreciative to be a trusted accomplice in exploring the admiration of adolescence and allotment kids to ability their abounding potential. Appointment us online at www.mattel.com.
Media Contact:Jessica [email protected] (310) 252-2245
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