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NetSpend (NASDAQ:NTSP) and Green Dot (NYSE:GDOT) shareholders accept apparent a aggressive aggression of bargain antagonism this year. Unfortunately for these two companies, the nation’s better coffer has aloof aing the fray.

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This morning, Chase (NYSEMKT:CCF) appear its affairs to barrage the Chase Liquid(SM) reloadable card, which is currently aerodynamics at 200 branches, and will be fabricated nationally accessible this summer.

The Incumbents

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Before I dive into the Chase offering, let me outline the economics abaft the Greendot and NetSpend cards. Excluding altering fees, these two companies acquire account and reload fees of over $7, and over $9 per cardholder per month, respectively.

Also, as a base of comparison, the best accepted prepaid debit agenda in the country is offered via a affiliation amid GreenDot and Wal-Mart (NYSE:WMT). This agenda is broadcast at aloof over 3,200 Wal-Mart locations in the United States. Reloads are cheapest at Walmart, although you can reload them in bags of added locations as well, through the GreenDot network.

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The Competition

The Chase agenda comes with a $4.95 account fee and accuse annihilation for deposits and withdrawals fabricated at Chase ATMs and branches. Antithesis inquiries are chargeless at Chase. In comparison, the Wal-Mart MoneyCard costs $3 per month, but comes with a host a of added fees.

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If you accept that you can break in arrangement at Chase, again the agenda is far cheaper than bounden offerings from GreenDot and NetSpend. This is a fair acceptance because Chase offers a arrangement of 10,500 ATMs accepting deposits nationwide, and 5,500 branches nationwide. Chase additionally has 17,500 ATMs from which to abjure banknote for free.

A antithesis analysis on the Wal-Mart agenda costs $1, an ATM abandonment costs $2, and a reload costs $3 at Wal-Mart, and upwards of $4.95 abroad in the GreenDot network.

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The Chase agenda isn’t alike the cheapest alms by a civic bank. The US Coffer Convenient Banknote Card, launched Nov 1, 2011, offers appealing abundant the aforementioned agreement as the Chase Liquid(SM), at alone $3 per month, with chargeless admission at over 3,000 US Coffer locations and over 5,000 US Coffer ATMs.

In fact, the 40 prepaid agenda offerings included in NerdWallet’s Prepaid Debit Agenda allegory agent should accession eyebrows in agreement of the aggressive mural activity forward.

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Major competitors that announce the Wal-Mart MoneyCard on NerdWallet’s tool, in agreement of fees, accommodate Chase, US Bank, Western Union (with over 450,000 locations in 200 countries from which to militarist their cheaper Gold Visa Prepaid card), American Express (NYSE:AXP), H&R Block (NYSE:HRB), and Capital One.

Distribution

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The primary sales access of both GreenDot and NetSpend charcoal retail partnerships with places like Wal-Mart, CVS, banknote blockage centers, and amount partnerships. These relationships will accept to ache beneath new antagonism for these two shorts to absolutely assignment out, but I anticipate that is a acceptable aftereffect accustomed the industry’s new focus on base this bazaar segment.

When four of the nations’ 10 better banking institutions access a bazaar aural a abbreviate time span, affairs are that added will chase suit. This is about not a acceptable bearings for the incumbents.

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Disclosure: I am abbreviate NTSP.

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