KUALA LUMPUR: Pos Malaysia Berhad (Pos Malaysia) has apparent its latest innovation, the 3D Hologram Raya Greeting Card, which combines both technology and attitude in affiliation with the accessible Hari Raya Aidilfitri celebration.
Its arch operating administrator (mail operations), Helmi Hashim, said the latest artefact was alien afterward the success of aftermost year’s activated Raya postcard featuring aggrandized absoluteness (AR) technology.
“We boarded on a above change aftermost year by highlighting AR technology (in the activated Raya postcard) which accustomed an cutting response. The auction of our Raya cards added by 1.1 actor compared with the antecedent year.
“Millennials, in particular, are consistently attractive for article altered to breach through the ataxia of texting and appliance amusing media such as WhatsApp or WeChat.
“Hence, we accept appear out with article altered by accumulation agenda media and the attitude of sending Raya cards,” he told reporters actuality today.
The 3D Hologram Raya Greeting Card comes in two designs and videos.
Customers can watch the 3D hologram videos by downloading the “Hologram Raya” adaptable appliance via Google Play or Apps Store and attach the hologram artificial projector on the smartphone screen.
Interestingly, Pos Malaysia has additionally appear a appropriate copy postcard of the accessible Malay blur blue-blooded “Pulang”, to be buried afterwards Hari Raya Aidilfitri, through its accord with Primeworks Studios.
Priced at RM12, anniversary 3D Hologram Raya Greeting Card backpack consists of an envelope with a pre-printed 50 sen stamp, a hologram artificial projector and the appropriate copy postcard.
The greeting cards are accessible for acquirement at 400 column offices civic and www.eziemall.com.
Meanwhile, Pos Malaysia additionally appear a appropriate discounted calm postage amount for accustomed Raya greeting cards at 50 sen anniversary from May 17 to June 12.
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