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It happens every year. My grandmama and grandpapa get me a abundant allowance agenda to Cracker Barrel. But afterwards my agonizing acquaintance in that aloof aliment cover in 1998, I’m never activity back. Thankfully, I can assuredly absorb that money on video games.

GameStop now has a gift-card barter affairs in affiliation with Cardpool, a aggregation that will accord you banknote for allowance cards. For example, Cardpool will accord you a analysis for $41 if you accelerate them a $50 Bed Bath & Beyond allowance card. Now, at gamestop.cardpool.com, you can use that action to barter your allowance cards for a GameStop cyberbanking allowance card. The account of this is that you will about get added bulk for your cards if you barter them for acclaim at GameStop, but the bulk you’ll get aback will alter depending on area the agenda is from.

Cardpool is an barter market, acceptation that it has no set bulk for any allowance cards. Instead, the money the aggregation offers you will alter depending on how in appeal that agenda is. If a lot of bodies are affairs Forever 21 allowance cards, you’ll get added money back you barter that for GameStop credit.

This is addition archetype of how GameStop is accepting artistic to accommodate its barter with added means to absorb money. The aggregation is application its all-over food to move from assertive concrete sales to digital, and it has begin a lot of success with that — and this gift-card barter may added actuate that growth.

“We’ve consistently been about accouterment our barter admission to the best in gaming technology and accouterment bulk through our trade-in and preowned offerings,” GameStop carnality admiral of preowned merchandising Jon Haes said in a statement. “Through our affiliation with Cardpool, GameStop is alms barter a new way to acquirement the accessories and amateur they adore playing. Alms our barter the different adeptness to barter added retailers’ allowance cards into GameStop e-gift cards, we are accouterment a way to get alike added bulk from actuality a GameStop customer.”

With this new service, it gives players the adequacy to buy what they appetite rather than locking them into a distinct abundance or restaurant that they may not affliction about. It additionally gets barter arcade on GameStop’s website, and it additionally brings Cardpool a younger, tech-savvy crowd.

“With the adeptness for gamers to catechumen allowance cards into commodity they appetite at GameStop, everybody wins,” a agent for Cardpool said in a account provided to GamesBeat. “Consumers get GameStop e-gift cards, GameStop gets added business with its customers, and retailers account by accepting their allowance cards into the easily of the customer who will redeem it at the banker location.”

U.S. consumers put $118 billion into allowance cards in 2013, according to a address from retail-tracking close CEB. That is greater than the GDP of 136 nations about the world. E-gift cards are growing abnormally fast. Consumers spent $4 billion on sending agenda money for merchants to one addition aftermost year, which represents an 8-fold access compared to 2012.

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