Amazon appear today it will activate alms absolute discounts to Prime associates who boutique at Whole Foods — a move that’s been accepted aback Amazon acquired the grocer aftermost year for $13.7 billion, and added recently shut bottomward Whole Foods’ rewards affairs and agenda coupons. Prime members, starting today, will be able to booty 10 percent off Whole Foods’ hundreds of auction items, as able-bodied as accept added “weekly abysmal discounts” on best sellers, Amazon says.
The accumulation are rolling out initially to the Whole Foods aliment in Florida, but will aggrandize to all U.S. Whole Foods Market and Whole Foods Market 365 stores, starting this summer.
Whole Foods currently has over 470 aliment in the U.S., Canada and U.K. combined, but the majority – 463 – are in the U.S.
Amazon has fabricated adequately quick assignment of leveraging its advance in the brick-and-mortar grocery chain. Almost immediately following the acquisition, it began slashing prices in Whole Foods’ stores. And it already offered adapted coupons to Prime associates to advice them save added at times — like aback it discounted Thanksgiving turkeys, for example.
Today’s annual is now formalizing those above-mentioned efforts with a accepted rewards affairs area Prime associates can apprehend to booty 10 percent off auction items on a constant basis, in accession to added annual discounts on select items. These will be labeled in abundance with chicken “10% off” auction signs, and “Prime Member Deal” signs, respectively.
For example, this anniversary (5/16-5/22), Prime associates at accurate aliment will accept the afterward savings:
It’s accepted for grocery aliment to action annual savings, but in Whole Foods’ case, barter won’t accept to assurance up for a adherence agenda or blow coupons from a annular — they accept to accompany Amazon Prime to adore these savings. That could be a allurement for Prime associates who already boutique Whole Foods, but could advance price-conscious shoppers added abroad from the chain, accustomed its absolute acceptability for aerial prices.
To booty advantage of the new program, Prime associates will charge the Whole Foods adaptable app, area they assurance in with their Amazon annual and again browse the app’s “Prime Code” barcode at checkout to administer the adapted discounts. Alternately, they can opt in to use their buzz cardinal at checkout, if preferred.
Amazon has additionally set up a committed armpit for added advice about the abatement affairs (amazon.com/primesavings).
These in-store accumulation are not the alone way Amazon has been attached Whole Foods to its beyond business.
The companies additionally launched two-hour commitment from Whole Foods via Amazon’s Prime Now account in 10 cities beyond the U.S., with added to appear this year, Amazon says. Plus, Amazon Prime associates get 5 percent aback on Whole Foods purchases with the Amazon Prime Rewards Visa Card, the companies appear beforehand this year.
And the aliment themselves are confined as the brick-and-mortar attendance for Amazon’s online store, with things like Amazon Lockers and abutment for returns at about 400 stores, additional the adeptness to boutique Amazon hardware, like Echo speakers and Fire TV at some stores.
“This new Prime account at Whole Foods Market is a absolute bond of advantageous and adorable aliment at alike added affordable prices,” said Cem Sibay, carnality president, Amazon Prime, in a account about the abatement program’s launch. “Our eyes is that every day Prime makes your activity better, easier and added fun, and arcade at Whole Foods Market with absolute deals and accumulation is all of this and more.”
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