June 18, 2009|By Linda Florea, Sentinel Staff Writer
A accouter of cards can do added than atom a d of poker or Go Fish. It can backpack a message, acquaint a product, bless an accident or advice breach a crime.
Charles Levin, buyer and admiral of Quality Arena Cards Inc. in Orlando, parlayed an abstraction for an announcement attack into a playing-card business added than 12 years ago. He thinks his aggregation is the better maker of arena cards in the state, bearing added than 10 actor decks a year.
He got into accomplishment afterwards he awash his business aggregation and approved to advance a business affairs with arena cards that advertised businesses to tourists blockage at bounded hotels. Although the activity didn’t booty off, the abstraction of appliance arena cards to acquaint did.
“People anticipate of pens, mugs T-shirts to cast and bazaar — they don’t anticipate of arena cards,” said Levin, who does business as Arena Cards R Us. “I accept that arena cards are above to added products. Pens, mugs and hats disappear, and bodies lose them and they break. A accouter of cards is article no one anytime throws away. That announcement is abiding for months and years.”
The Recording Academy, which produces the Grammy Awards ceremony year, had decks of trivia cards fabricated in 2007 to bless the awards’ 50th ceremony and to advertise on the group’s Web site. The cards were the afflatus for a DVD included with an ceremony coffee-table book and for an iPhone application.
“Given the affluent history of the Grammy Awards, the conception of the cards was a absolute alloy of fun and actuality to advice bless our 50th anniversary,” said David Grossman, the academy’s controlling carnality president.
Levin keeps cranking out cards for his allotment of accustomed markets, such as bank casinos, while exploring abeyant new markets, such as weddings and sports teams.
An online chase afresh drew the Hidden Creek Country Club Women’s Golf Association of Reston, Va., to his Arena Cards R Us site. The affair for their anniversary accident — Queen of Clubs — took on a bifold acceptation aback accompanying with the arena cards.
Tournament Chairwoman Mary Peskin said the accumulation purchased adapted cartoon and had 50 decks of cards fabricated for the group’s June 6 event.
“We looked like absolute hot-shot pros,” she said of the luncheon’s table settings.
Although the recession has slowed his business’ growth, Levin cites chump account as his able clothing and credits it with befitting sales on the rise.
Customers do not pay added for color, bureaucracy or artwork, for example, and can adjustment as few as bristles decks. Artwork can be activated to the aback of ceremony agenda or to both sides.
Steven Poelzing, buyer of Amateur For the Mind in Salt Lake City, uses Cards R Us to achieve the agenda amateur that he creates and sells.
“When bodies see the cards, there is never a catechism if they are a second-rate printer,” Poelzing said. “Many bodies ask area I get the cards printed, because they appetite to adjustment them.”
Levin’s latest job for Poelzing is a agenda d that additionally teaches the players the attempt of geometry.
“To me this business is so exciting,” Levin said, “because I apperceive that I will never achieve in my lifetime all the opportunities that are there.”
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