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Raise, one of Chicago’s best acclaimed customer startups, appear today that it has anchored a $60 actor alternation C round, led by Accel. PayPal, New Enterprise Associates, and Bessemer Venture Partners additionally alternate in the round. That brings the absolute bulk of money aloft by Raise — a exchange area consumers can buy and advertise allowance cards — to about $147 million.

Founded in 2013, Raise is best able-bodied accepted for its peer-to-peer transactions. But CEO and architect George Bousis says that the best advance in the business has appear from alive anon with brands — Raise gave retailers the adeptness to advertise their allowance cards anon on Raise’s belvedere a brace of years ago in adjustment to drive up the accumulation of allowance cards.

“We found that active accumulation was difficult because there was so abundant appeal in the marketplace, aback you’re basically affairs dollar bills for 90 cents or so,” says Bousis.

Today, Bousis says that about 60 percent of the allowance cards awash on Raise appear from consumers — which Raise takes a 12 percent agency on — while 40 percent comes anon from brands — which Raise takes up to a 12 percent agency on, admitting it varies by brand. Current retailers who use Raise’s belvedere accommodate Dell, Target, Macy’s, and Best Buy.

According to Bousis, Raise will use its newest annular of banknote to advance the development of a bankrupt adaptable bend payments arrangement — admitting he doesn’t accept an exact date as to aback that alms will be available.

Raise has congenital a acceptability as one of Chicago’s fastest-growing startups; this year, Raise appear that it has candy added than $1 billion in allowance agenda sales aback its inception. And according to Chicago Inno, Raise went from 50 advisers to added than 300 in three years. However, the aggregation laid off 45 advisers aftermost year — its accepted headcount is now 200 full-time advisers — in what Bousis depicts as allotment of Raise’s alteration into added of a accepted payments platform.

“What we’ve abstruse [over the accomplished several years] is that bodies are application Raise as a acquittal apparatus … rather than as a alms armpit or a exchange absolutely for allowance cards,” Bousis says.

Additionally, Raise has additionally been inundated with complaints from consumers, who say that the allowance cards they bought from Raise do not accept the antithesis advertised. To abode this, Raise continued its money aback agreement from 100 canicule to 365 days. Bousis additionally says that as Raise gets added retailers on board, he expects the cardinal of customer complaints to drop.

Brendan Miller, an analyst with Forrester Research, says that a cogent bazaar befalling for Raise lies in its adeptness to accommodate its belvedere into agenda wallets like PayPal, Apple Wallet, and Venmo. Naturally, the accord from PayPal in Raise’s latest annular raises the catechism of how the peer-to-peer payments belvedere may assignment with Raise in the future. Raise says that it can’t currently animadversion on any approaching artefact integrations it may accept planned with PayPal. However, PayPal currently works with Raise adversary CardCash, acceptance users to about-face exceptionable allowance cards into banknote in their PayPal balance.

As far as abeyant acquirers go, Miller credibility to Blackhawk Arrangement — which afresh acquired Portland, Maine-based CashStar.

“What we’re seeing is a lot of alliance in the industry appropriate now, and I anticipate this will be a account or adequacy that will be nested into what some of the bigger players in the industry,” Miller says.

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