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Tencent(NASDAQOTH: TCEHY) afresh invested $180 actor in Nubank, a Brazilian fintech start-up, in a accord that ethics the aggregation at about $4 billion. Let’s booty a afterpiece attending at what Nubank does, and how it could advice the Chinese tech behemothic ability new markets.

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Nubank offers a basic acclaim agenda from Mastercard(NYSE: MA) to bristles actor alive customers. Its mobile app lets users clue real-time transactions, acquaintance chump support, administer for college acclaim limits, and accomplish added services.

Nubank doesn’t allegation anniversary fees for its acclaim cards, but barter can accumulate credibility through its Nubank Rewards program, which costs R$19.00 ($5) per ages or R$190.00 ($50) per year. The aggregation accuse its barter revolving ante which ambit from 2.75% to 14% per month, which is in band with the industry boilerplate of 9.6%.

Nubank agenda cyberbanking service, NuConta, hosts chargeless accumulation accounts for over 1.5 actor customers. The belvedere additionally offers absolute peer-to-peer transactions, as able-bodied as chargeless transfers to any Brazilian coffer account.

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Nubank tripled its revenues to R$567 actor ($150 million) aftermost year as it added than angled its applicant base, but it still acquaint a net accident of R$117 actor ($31 million). Nubank states that it’s prioritizing the advance of its applicant abject over profits.

Brazil is generally advised the weakest articulation in the BRICS cohort, due to stagflation, an over-dependence on oil, bribery problems in the government, and aerial abomination rates. However, the country additionally has a growing cardinal of smartphone users (41% of the citizenry according to Newzoo), and over 70% of Brazilians own acclaim cards. Brazil’s axial coffer letters that acclaim and debit cards annual for over 30% of the country’s clandestine spending.

This makes Brazil a advantageous bazaar for fintechs that appetite to arch the gap amid cyberbanking and adaptable devices. Conexão Fintech letters that over 300 fintechs in Brazil could agitate the country’s cyberbanking area over the aing decade.

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Nubank, which was founded in 2013, has a aboriginal mover’s advantage and a best in brand acceptability in this beginning market. However, the aggregation still faces ascent antagonism from Brazil’s two bigger banks — Banco Bradesco (NYSE: BBD) and Banco do Brasil(NASDAQOTH: BDORY) — which both launched zero-fee acclaim cards aftermost year. The two banks anniversary serve over 20 actor clients.

Tencent makes best of its money from its online gaming and amusing networking platforms. However, Tencent’s gaming business, which accounted for 34% of its revenues aftermost quarter, afresh hit a brick bank due to the abeyance of new video d approvals in China.

But Tencent’s “other” businesses, which accommodate its billow and acquittal units, still grew revenues by 81% annually to 17.5 billion RMB ($2.54 billion) aftermost division and accounted for 24% of its top line. Tencent afresh restructured its business units to accent the advance of those “other” businesses, forth with its accretion alive media businesses, to account the arrest in its video d unit.

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During the appointment call, Tencent’s arch action administrator James Mitchell declared that the company’s billow revenues angled annually, and that its payments business (WeChat Pay and TenPay) “sustained able growth” as its offline bartering acquittal volumes rose 280% and boilerplate circadian transaction volumes climbed 40%.

Tencent additionally declared that its adaptable acquittal account alive users (MAUs), which are tethered to its WeChat and QQ amusing ecosystems, hit 800 actor at the end of June. That platform, which is the additional bigger payments belvedere afterwards Alibaba(NYSE: BABA)-backed Ant Financial’s Alipay in China, is chip into a growing cardinal of brick-and-mortar retailers. Both platforms additionally action a advanced ambit of cyberbanking and fintech services.

Tencent and Alibaba are additionally both aggressively accretion into arising beyond markets in India, Southeast Asia, and Latin America to axis abroad from the crumbling Chinese market. For example, Tencent and Alibaba are waging a proxy war in Southeast Asia’s e-commerce bazaar with their investments in Sea Limited and Lazada, respectively. Alibaba has also been bit-by-bit beyond Latin America with government-backed partnerships in Brazil, Argentina, and Mexico.

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Tencent’s advance in Nubank won’t move the aggravate for the aggregation anytime soon. But it’s a analytic move that strengthens Tencent’s fintech ecosystem, sters its advance portfolio, and widens its moat adjoin Alibaba on assorted fronts.

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Leo Sun owns shares of Tencent Holdings. The Motley Fool owns shares of and recommends Mastercard and Tencent Holdings. The Motley Fool has a acknowledgment policy.

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