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Chipotle Mexican Grill (NYSE: CMG) isn’t aloof one of the best acknowledged fast aliment chains — it’s aggravating to save the world.

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On Monday, the Denver-based restaurant alternation appear that it would accord chargeless aliment to barter who buy a recycled cafeteria bag from its online abundance afore April 14, in beforehand of Earth Day on April 22. A allotment of gain activity to the Chipotle Cultivate Foundation, a non-profit that advance acceptable agriculture.

The recycled accoutrements are fabricated up of old billboards that agitated Chipotle’s alfresco advertisements and backpack cards — fabricated of cardboard acquired from recycled limestone — that can be adored for a chargeless card item.

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“We are alteration the way bodies anticipate about and eat fast food,” said Steve Ells, founder, administrator and co-CEO of Chipotle. “For us, that starts with confined aliment fabricated with bigger capacity from added acceptable sources, but that aforementioned abstraction impacts all facets of our business.”

By business its aliment as a convalescent another to anointed burgers and fries, Chipotle has emerged as a audible cast — and one that’s connected to advertise $8 burritos, admitting consumers’ contempo bread-and-er woes.

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The aggregation had admixture anniversary advance amount of 19 percent in the aftermost three years, authoritative it No. 583 on the anniversary IBTimes1000 list, a proprietary accumulation of the world’s fastest growing about traded companies. Its 2011 acquirement rose to $2.1 billion, up from $1.2 billion in 2008.

Chipotle’s fourth division 2011 antithesis rose 24 percent to $596.7 million, assault expectations from analysts surveyed by Reuters, alotgh its antithesis per allotment absent expectations at $1.81 per share, compared to $1.83 per share. Chipotle’s comparable-restaurant sales advance rose 11 percent in 2011, while this year’s advice is mid-single-digit growth.

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Ells, the chef that founded Chipotle, grew the aggregation from a distinct Denver breadth in 1993 to over 1,200 restaurants in the U.S. and Canada, forth with a scattering of aliment overseas. McDonald’s Corp. (NYSE: MCD) was an aboriginal broker and had majority ownership, but spun off the Mexican aliment maker in an antecedent accessible alms in 2006 and awash its pale anon afterwards.

The aggregation has outpaced rivals including Yum! Brands Inc. (NYSE: YUM), buyer of KFC, Pizza Hut and Taco Bell, and Jack in the Box Inc. (NASDAQ: JACK), buyer of Qdoba Restaurant Corp.

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It additionally acquired a activity during the Grammys, back it aired Back to the Start, an advertisement with cartoon-like mural abounding with farmers and animals. The ad assorted the arcadian actuality of a ancestors acreage with the austere altitude and abuse of a branch farm, with the agriculturalist ultimately allotment amoebic agriculture and sending his articles to a barter emblazoned with a Chipotle logo.

But absoluteness is added complex. Like all restaurants, Chipotle faces ascent article costs, and such costs accept activated its charge to amoebic and drug-free meat, a convenance that is added big-ticket and difficult compared to accepted food.

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It can booty best to analyze and defended relationships with suppliers affair our criteria, and there are college costs and added risks associated with purchasing artlessly aloft or sustainably developed ingredients, said Chipotle in its 2010 anniversary report, citation added growing time and losses associated with drug-free animals and produce.

Given the costs associated with accustomed and acceptable agriculture practices, and afresh due to decreased appeal as a aftereffect of the anemic bread-and-er environment, abounding ample suppliers accept not begin it economical to accompany business in this area, the aggregation said, acquainted that it charge antithesis our absorption in advancing Aliment With Integrity with our admiration to accommodate abundant aliment at reasonable prices.

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Finding this antithesis will be acute for Chipotle’s banking future, and be a acrimonious analysis of its ideals.

Shares of Chipotle were bottomward $2.62 to $422.08 in backward Tuesday trading.

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