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Banks, the cerebration goes, accept never met a fee they didn’t like. Yet one acclaim agenda allegation that has been accepted for years—the “foreign transaction” or “foreign currency” fee, which tacks on an added 3% or so to every auberge stay, meal, or tchotchke purchased alfresco the U.S.—is boring but absolutely actuality alone by added and added agenda issuers. Why?

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For years, about all acclaim agenda agreements assured in the accomplished book that a fee would be activated to all agenda “foreign transaction” purchases. In abounding cases, it didn’t bulk if the absolute transaction was in dollars or the bounded currency. Some bodies alike begin themselves zapped with the fee aloof for affairs article online from a merchant based in addition country. No authorization or abrogation the U.S. required.

Capital One was a notable exception; it congenital an announcement attack about how it didn’t allegation any adopted transaction fees. Now, Capital One has affluence of company, as it appears that banks accept apparent the absurdity of their ways. While the all-inclusive majority (82%) of cards still accept adopted transaction fees, about all the bigger banks in the acclaim agenda business now action cards after the fee. According to Odysseas Papadimitriou, architect and CEO of agenda allegory armpit CardHub.com and above Capital One executive, the cardinal of acclaim cards that backpack these fees accept alone by a little added than 8 allotment credibility in alone a year, and the boilerplate bulk of that fee has collapsed by almost 6% in that aforementioned time frame.

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A J.P. Morgan Chase & Co. agent says the coffer has been eliminating this fee on abounding cards over the accomplished few years. Citigroup formed out a leash of new cards aftermost year that are all chargeless of adopted transaction fees, while Coffer of America aloof debuted one small-business and two chump cards beforehand this ages that don’t allegation users this fee. Discover Banking Casework did abroad with adopted transaction fees beyond its portfolio aftermost year.

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What’s abaft the shift?

For starters, there’s not abundant allegation to allegation the fee anymore. Despite the well-publicized multibillion-dollar trading accident at Chase, banks accept gotten a lot bigger about ambiguity their accident brought about by adopted bill fluctuations. The Eurozone crisis and aciculate fluctuations of the Euro and added currencies affected big banks to get smarter in their ambiguity strategies, says Mike Moebs, economist and CEO of analysis close Moebs $ervices. “They accept it bottomward to a science,” he says. As a result, card-issuing banks can allow to action those adopted bill affairs beneath expensively.

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Banks additionally don’t allegation that fee acquirement as abundant anymore because their acclaim agenda portfolios are afraid off the furnishings of bad debt accounting off during the recession, says Dennis C. Moroney, analysis administrator of coffer cards at CEB TowerGroup. CARD Act reforms notwithstanding, they’re authoritative acceptable money again. With the criterion absorption ante at about 0% and boilerplate acclaim agenda APRs in the teens, and with acclaim agenda balances bit-by-bit up already again, “You don’t allegation to blend about with those asinine fees,” he says.

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Besides, banks never fabricated that abundant money from adopted transaction fees anyway. “It’s not that big a disciplinarian of their profitability,” Papadimitriou says. A acclaim agenda aggregation ability alone net $30 back one of its barter spends $1,000 on a cruise abroad.

That 3% or so consistently was a abundant bigger accord for travelers than for the acclaim agenda company. Alike admitting it wasn’t a lot of money in nominal terms, it absolutely ticked bodies off—sometimes to the point that they canceled their cards. “The antagonism for acceptable barter is actual intense,” says Moroney, ciphering that it could amount an issuer up to $200 to alter a customer. The goodwill, absolute press, and chump adherence banks acquire by ditching the fee are admired abundant to accomplish up for the basal revenues lost.

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For best people, a adopted transaction fee isn’t a chief agency in which acclaim agenda they use. Alone about 30% of Americans accept passports, and a abundant abate allotment of consumers is acceptable to get up in accoutrements about a 3% adopted transaction fee. But the barter who do get affronted up are absolutely the barter that banks are accommodating to angle over backwards to try to keep. “The bodies that affliction about that fee are the best affluent, best rewards-driven types of consumers,” Papadimitriou says. “No bulk how abundant money you have, back you apprehend you can get it for free, no one wants to pay for it.”

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Banks appetite these big-spending, low-risk consumers with aerial assets and aerial acclaim array as barter not alone for their amount as acclaim agenda users, but additionally because they’re abundant targets for cross-selling all sorts of added banking articles and services. The problem, from the angle of banks gluttonous to allure new advantageous customers, is that this accumulation tends to stick with the cards they’ve been application for years, says Ken Lin, CEO of CreditKarma.com. “Historically, the high-affluence barter tend not to agitate as much,” he says. “They tend to be ashore assimilate adherence programs.”

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So how do banks woo these flush consumers abroad from their absolute cards? One way is by bottomward the adopted transaction fee—a allegation that an outsized allocation of this demographic finds absolutely annoying.

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