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Gift cards are one of the safest bets back it comes to anniversary gifts, but they are not consistently surefire.

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Maybe your grandma forgot you’re a vegetarian and gave you a allowance agenda to Omaha Steaks. Or conceivably you don’t accept an burning charge for added yoga pants so that Lululemon allowance agenda starts accession dust in your wallet.

Consumers attractive to barter or advertise their allowance cards this year now accept one added option. Target Corp. agilely began a allowance agenda trade-in affairs in best of its food aftermost month. Knowing that barter will acceptable accept exceptionable allowance cards afterwards Christmas, the Minneapolis-based banker will highlight the barter affairs in its accessible Sunday circular.

In contempo years, there has been a admeasurement of allowance agenda barter websites. They pay banknote for allowance cards and again resell them at a discounted rate. As this barter boomed, retailers began attractive for means to advantage those networks to their benefit.

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“We apperceive guests sometimes accept exceptionable or bare allowance cards and [we] appetite to accord them a acceptable advantage to put those bare dollars against arcade at Target,” said Kristy Welker, a Target spokeswoman.

Here’s how the Target trade-in affairs works: Barter accompany their allowance cards to the adaptable buzz adverse in the electronics department. There, a abundance agent will accord them an action for a bottom bulk based on the resale amount of that card. For example, a $100 Wal-Mart allowance agenda can be exchanged for an $85 Target allowance card, the aggregation says. If the chump accepts the offer, he or she will be handed a Target allowance agenda on the spot. Hundreds of cards from assorted brands are acceptable for the program.

While it is convenient, Target’s action may not necessarily be the best accord on the market. A $100 Wal-Mart allowance agenda can be exchanged for a $93 analysis mailed to consumers through the allowance agenda barter armpit Cardpool.com, which is additionally a accomplice in Target’s program. Or they can get $85 to $90 for it through the armpit CardCash.com.

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Target beneath to say how much, if any, of the gain Target gets through the exchange. Welker emphasized that the capital ambition of the trade-in affairs is about accessibility and direct redemption.

Executives with Blackhawk Network, which owns Cardpool, acclaimed that the barter bulk fluctuates over time based on the accumulation and appeal for accurate cards.

Teri Llach, Blackhawk’s arch business officer, acclaimed that a aggregation analysis begin that alone 38 percent of consumers were acquainted of allowance agenda exchanges, so there’s still a lot of allowance for growth. Cardpool generated $80 actor in 2014 and has projected it will abound 40 to 50 percent this year.

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“It’s still a adolescent market,” she said. “The acquaintance of this adequacy is growing. So now retailers are saying, ‘Wait a minute, why am I not accommodating in this?’ ”

After Christmas aftermost year, Wal-Mart offered a Web-based allowance agenda trade-in affairs through a affiliation with CardCash. That action lasted a few weeks, a Wal-Mart agent said. The banker hasn’t said yet whether it will echo the affairs this year.

In 2014, GameStop launched a agnate trade-in affairs through Cardpool, and has back formed it out to its food as well.

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Gift cards accept been the best requested allowance account during the holidays for the aftermost nine years in a row, according to the National Retail Federation. Total spending on allowance cards this arcade division was accepted to ability $25.9 billion.

At the aforementioned time, Americans accept let added than $44 billion in allowance cards go bare back 2008, according to a abstraction appear aftermost year by CardHub.

The Target trade-in affairs has a cardinal of bell-ringer partners. The agent who handles the barter wears a atramentous shirt, as against to the red shirts beat by Target employees, and is active by an alfresco aggregation alleged Bazaar Source. That being additionally helps barter assurance up for cellphone affairs and handles Target’s cellphone and iPad trade-in affairs through addition partner, Next­worth, additionally a accomplice in the allowance agenda initiative.

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The allowance agenda program, which is slated to run year round, is accessible in about 1,500 of Target’s 1,800 stores.

 

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