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Regions Coffer has alone a new debit agenda fee it imposed on some blockage accounts this ages that was abhorred with customers.

In a account Monday, the coffer said it is eliminating a account $4 fee it alien this ages on some blockage accounts back a Regions chump acclimated a debit agenda in a non-ATM transaction.

Now, though, Regions Coffer has reversed course, based on chump acknowledgment about the fee. “We accept heard from our barter and are responding to their acknowledgment by eliminating the account fee for CheckCards,” John Owen, arch of Consumer Services for Regions Bank, said in a statement. The coffer beneath to acknowledge the cardinal of complaints it received, or whether barter bankrupt their accounts based on the fee.

On Nov. 4, Regions Coffer will balance barter who were answerable the fee.

Birmingham-based Regions is amid the better banks in St. Louis, based on deposits. It has 70 branches in the St. Louis area.

Regions joins added banks in bottomward debit agenda fees. The retail cyberbanking arm of JPMorgan Chase & Co., which activated a fee for some blockage accounts beforehand this year, including a $3 account fee for a debit agenda and $5 for online bill pay, will end that affairs in November. Atlanta-based SunTrust Coffer additionally appear on Monday that it is bottomward its account $5 debit agenda fee that was set to booty effect this week. Wells Fargo has additionally annulled its affairs to analysis a fee anatomy for debit cards in some states.  

Charlotte, N.C.-based Coffer of America, the additional better coffer in the U.S. and the additional better bank locally, has appear beneath blaze in contempo weeks afterwards it appear affairs to acquaint a $5 account fee on some blockage accounts back a debit agenda is used. That fee is set to go into aftereffect in aboriginal 2012.

Banks said they were arty the fees based on new federal legislation that led to a lower cap on what a coffer can allegation for debit agenda transactions. As allotment of the 2010 Dodd-Frank banking ameliorate bill, best “swipe fees” decreased from 44 cents to 24 cents, alpha in October.

Some bounded banks and acclaim unions accustomed the new debit agenda fee announcements by their competitors as an befalling to attract new customers. One contempo ad by First Association Acclaim Union, the better acclaim abutment in St. Louis, reads: “Why pay for your debit card?” The acclaim abutment does not appoint account fees for blockage accounts.

Make it your business. Get twice-daily updates on what the St. Louis business association is talking about.

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