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Cards Against Humanity is aback at it with “Cards Against Humanity: For Her,” a limited-edition adaptation of the self-described “party d for abhorrent people,” custom-tailored for women.

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It’s actually the aforementioned d as before, with actually the aforementioned cards. It’s aloof that the box is pink. And it costs $5 added than the accepted copy of the game, which retails for $25.

“We absitively that hey, it’s 2017, it’s time for women to accept a atom at the table, and nevertheless, she persisted. That’s why we madeCards Against Humanity: For Her.It’s trendy, stylish, and accessible to understand. And it’s pink,” says Cards Against Humanity association administrator Jenn Bane in a columnist release.

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Yes, it’s a joke. But it’s a antic you can actually buy. The aggregation additionally appear a “Weed Pack” and a “Period Pack” of added cards for the game, at $5 each.

Cards Against Humanity is acrimony the alleged “pink tax,” area women are asked to pay ample surcharges for what are allegedly the “female” versions of accustomed items like toothbrushes, shampoo, and deodorant.

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In Bane’s own words, the abstraction is “very stupid,” she tells Business Insider, and she’s actual agnostic that anybody will actually buy “Cards Against Humanity: For Her.”

“Women don’t abatement for gimmicks, abnormally not gimmicks as brainless as this one,” says Bane.

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Still, Cards Against Humanity has a history of authoritative a lot of money from actual brainless things: In 2015, Cards Against Humanity fabricated $71,145 by affairs actually annihilation at $5 a pop. Added recently, in backward 2016, Cards Against Humanity over $100,000 in donations to dig a aperture in the average of boilerplate for actually no reason.

And so, aloof in case Bane is wrong, Cards Against Humanity has committed to giving the profits from “Cards Against Humanity: For Her” to Emily’s List, a PAC committed to accepting added women adopted into accessible office.

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The best to abutment Emily’s List, in particular, is a acknowledgment to the accompaniment of American politics, which the aggregation sees as a “dumpster fire,” says Bane. This, too, is affectionate of a Cards Against Humanity tradition. Over the years, the aggregation has acclimated the gain from stunts like this one to accord hundreds of bags of dollars to groups like Donors Choose and the Sunlight Foundation.

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Either way, Bane says, this is aloof addition archetype of how Cards Against Humanity models its anarchistic business on a acceptable ad-lib ball routine.

“We set up the joke,” says Bane, and it’s up the game’s adherent amateur abject to adjudge what happens next.

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