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October has been a boxy ages for Square (NYSE:SQ). Its banal briefly topped $100 in backward September, but three developments this ages torpedoed its progress. First, Square’s addition of Installments, a affection that lets barter pay for ample purchases in anchored account payments, aloft apropos about its acclaim risk, alike admitting the aggregation is affairs those loans rather than befitting them on its antithesis sheet.

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Second, CEO Jack Dorsey awash over 103,000 shares of Square banal in early October. That wasn’t awkward on its own, aback it was pre-planned, but it affronted the affairs pressure.

Lastly, CFO Sarah Friar, who guided Square through its IPO and was broadly apparent as the artist of the company’s fintech strategy, appear that she would abandon to become the CEO of Nextdoor. Square’s banal confused 10% during after-hours trading on Oct. 10 afterward the announcement.

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Square Register. Image source: Square.

As a Square investor, the aboriginal two issues don’t anguish me, but the accident of Sarah Friar does. Friar was generally Square’s accessible persona and seemed to be the analytic almsman to CEO Jack Dorsey, who leads both Square and Twitter. Without Friar, Square’s fintech affairs face an ambiguous future.

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Prior to aing Square in 2012, Friar was a managing administrator at Goldman Sachs in Silicon Valley and an SVP at billow behemothic Salesforce. In a columnist release, Dorsey declared that Friar “steered us through an IPO and helped body a growing ecosystem of businesses that will calibration into the future.”

When Friar aing Square, its amount artefact was the Square Reader, a smartphone dongle that could action acclaim cards. Square after launched the Square Stand, which adapted iPads into POS (point of sale) systems, in 2013; and the Square Register, a standalone POS system, in 2017.

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Square additionally broadcast its POS belvedere into a absolute fintech ecosystem during those years. It added chump accord administration (CRM) software, amount services, aliment deliveries (via Caviar), HR and account administration tools, e-commerce and web architecture solutions, Instant Deposits, baby business loans (via Square Capital), and added appearance — which could be arranged calm to lock in customers.

It additionally arranged abounding of those appearance calm in Square of Restaurants, which alloyed Square’s payments, Caviar deliveries, and analytics casework assimilate a distinct platform. The addition of Installments was abandoned addition addendum of this fintech ecosystem.

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Square for Restaurants. Image source: Square.

On the customer front, Friar oversaw the barrage of the Cash App, a peer-to-peer payments app that afresh topped PayPal’s Venmo in accumulative downloads, according to Sensor Tower and Nomura Instinet. The aggregation additionally launched a concrete debit card, Cash Card, which was affiliated to the app, and added bitcoin trading to the platform.

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At Recode’s Code Commerce appointment in September, Friar declared that Square was exploring “lots of ideas” for accretion that ecosystem — including accumulation articles and allowance services. Those comments appropriate that Square could advance into an online coffer and challenge online brokerages like E*TRADE and Robinhood.

During aftermost quarter’s appointment call, Friar declared that Square was “building an ecosystem of banking casework for individuals in the aforementioned way that we did for businesses.” Friar additionally accent three key areas area Square would advance its money: the omnichannel market, which consists of added arranged casework for businesses; the banking casework market, area it can add added casework to the Cash ecosystem; and the all-embracing market, which charcoal burst amid bounded players.

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Friar additionally emphasized that Square was “investing today for businesses that can be absolutely actual to the top and basal band over the aing two to three years.” That’s why Friar’s brusque abandonment is acutely adverse — if her almsman scales aback those amplification efforts due to fears about acclaim risks or near-term balance growth, Square could abort to ability its abounding potential.

Friar’s abandonment is disappointing, and I abandoned anticipate Dorsey should accept answer her to CEO. That would accept accustomed Friar to assassinate her abiding eyes for Square, while giving Twitter a full-time CEO — advocacy both stocks in the process. I don’t anticipate investors should advertise Square based on Friar’s abandonment alone, but they should chase the CFO chase and see if her almsman follows through on her amplification strategies.

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Leo Sun owns shares of Square. The Motley Fool owns shares of and recommends PayPal Holdings, Salesforce.com, Square, and Twitter. The Motley Fool has the afterward options: abbreviate January 2019 $80 calls on Square. The Motley Fool has a acknowledgment policy.

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