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Sincerely, the startup abaft a ambit of photo-printing and greeting agenda adaptable apps, including Postagram, PopBooth, Sincerely Ink and Dotti, is today rolling out a above amend to its Postagram artefact which will acquaint column appointment tracking for its cards as able-bodied as scannable QR codes – which the aggregation is cleverly not planning to accredit to as “QR codes” (too geeky) in its communications with customers.

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More importantly, Postagram is the aboriginal of the company’s apps to accretion admission to “Sincerely Magic,” a new affection that will advice body a affiliated database of the apps’ users beyond all Sincerely products. The affection will acquiesce users to accelerate cards via snail mail to anyone, alike if they alone apperceive their email address.

I’m abiding we’ve all been the almsman of those emails area a acquaintance or ancestors affiliate asks, “hey, can I get everyone’s commitment address?” Addresses acclimated to be article we remembered, or at atomic had jotted bottomward in a book somewhere, but in the post-email/Facebook era, they’re an afterthought. You tend to alone apprehend you charge a abode on the attenuate break you accept academic invites to accelerate out, printed photos to share, or article abroad – like a allowance – that needs to be beatific via the mail.

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There accept been a lot of attempts at architecture an email and/or adaptable photo-to-postal mail solution, including SnailMailMyEmail, Postful, Hipster, Red Stamp, and new access (and added absolute adversary to Postagram) Postcardly, to name a few. But abounding of these accept bootless to affected the bigger hurdle in application snail mail – accepting people’s addresses.

That’s why what Sincerely is accomplishing is so clever. It automatically searches your phone’s abode book (with your permission, of course), to amount up Postagram with a account of all the added Sincerely users you’re affiliated to, bushing out your Sincerely abode book. For now, the app matches contacts based on email address, but, in the future, actuality Facebook accompany will be all that it takes. The addresses will be apparent with a red “S” to abstracted them from those you added manually.

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Postagram (for iPhone) is the aboriginal of the company’s apps to get the “Magic” feature, which will cycle out to all the company’s articles and accurate platforms in the advancing weeks.

While Sincerely Magic is the bigger account in agreement of the startup’s approaching vision, the Postagram app has additionally accustomed some added notable appearance in today’s update. The postcards will now abode with a scannable QR code, which the aggregation will acquaint barter is “just a stamp.” Scanning the brand gives the recipient a agenda archetype of the photo on the card, adds the sender’s abode to the recipient’s Sincerely abode book, and it alerts the sender the agenda has been viewed.

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Both parties get one chargeless acclaim appear their aing Sincerely purchase, too, afterwards the scan.

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Finally, Postagram has added column appointment tracking, agnate to Apple’s Cards app. Senders are alerted as to back their agenda alcove the aboriginal column appointment center, and back it gets to the recipient’s column office.

Although Apple’s Cards app additionally provides notifications (via push), Sincerely’s CEO Matt Brezina says that he’s not afraid about aggressive in the aforementioned amplitude as Apple. Not alone was Sincerely launched first, its Cards adversary Sincerely Ink offers a bigger alternative with bigger designs. (That’s absolutely true). As a startup, they’re additionally able to move added quickly, he says, introducing new appearance and designs faster than a ample aggregation like Apple can. If anything, Brezina says that the barrage of Cards was some of the best business for Sincerely that they could accept gotten.

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Printed out photos and cards beatific via adaptable is aloof the alpha for this startup. Brezina tells us he sees what they’re architecture as a “gifting” company, which leaves allowance to move into added types of allowance options via adaptable in the a future. While he wasn’t accessible to altercate details, some accessible allowance options could be flowers or allowance cards, perhaps.

Sincerely is backed by $3 actor in allotment from Spark, Aboriginal Round, Charles River, and SV Angel.

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The adapted Postagram app for iOS and Android is rolling out today. (Note that “Magic” is iPhone-only for now).

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