Commonwealth Bank-owned Bankwest says it is activity aback to its “fun” roots which abstracted the cast from its added banal counterparts in the banking casework market, with new campaigns announcement its acclaim cards and Halo Acquittal Ring.
The coffer says the campaigns animate the fun accent and appearance it was ahead accepted for, which will accredit it to ambition the 18 to 45 year old demographic.
The attack appearance a 30-second TVC for the Halo Acquittal Ring and two 15-second ads for the bank’s acclaim agenda offering.
The television aspect of the campaigns will be accurate by agenda display, out-of-home (animation and static) and social.
The campaigns are the aboriginal assignment from WPP’s bespoke alms Union, which was created aftermost year to annual the Perth-based account.
WPP won the annual aftermost year, demography over from bounden Host.
Ewan Mitchell, aggregation baton at Union, said the artistic claiming was to highlight the allowances of Bankwest’s articles in a simple and acute way.
“We bare to ensure the artistic counterbalanced absolute agreeable with a faculty of fun and artlessness – action was the accessible best to advice us acquaint Bankwest’s adventure in an apprehensible and acceptable way,” he said. “We accept brought a accomplished new beheld appearance and a new TOV [tone of voice] advised to be simple and fun and angle out from the crowd, whilst bringing accuracy to the allowances of the key articles to life.”
Andrew Chanmugam, controlling accepted administrator of chump acquaintance at Bankwest, added: “Bankwest is adopting new means of alive and all-embracing arising technologies so we can acknowledge rapidly to alteration chump needs in this agenda age, so it’s agitative to refocus the brand, revisit our artistic roots and bear abundant articles and casework our barter are cogent us they want.”
WPP:Paul Nagy – Chief Artistic OfficerDerek Green – Controlling Artistic DirectorRob Martin Murphy – Controlling Artistic DirectorAndrew Hankin – Associate Artistic DirectorAndy Cooke – Senior Artistic DirectorParis Giannakis – Senior Art DirectorChris Johnson – CopywriterSamantha Daley – ProducerLauren Billingham – ProducerEwan Mitchell – Client Casework DirectorJo Gibb – Project DirectorRebecca Grapiglia – Project Manager
Animation/Production House – Buck
Production – Hogarth & The Cast Agency
Media – Ikon Communications
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