As accession who has been a affiliate of Weight Watchers for a few years, I’ve apparent the aggregation go through assorted shifts. From the alteration to the Freestyle affairs to Oprah implementing guided meditations on the brand’s in-app amusing media arrangement Connect, changes to the affairs consistently assume to be hit or absence with absolute members.
So, back Weight Watcher’s appear that they would be absolutely re-branding, I had a action that the change would leave abounding loyal associates action afraid and apprehensive about how the changes to WW would affect their advance on the plan.
With a new tagline, “Wellness that Works.” and a new rewards affairs alleged WellnessWins, the re-brand, which launched aftermost Thursday, accouterment the 55-year-old company’s focus from weight accident to all-embracing bloom and wellness.
Included in every WW subscription, WellnessWins is a arrangement that rewards associates for advantageous habits such as tracking food, tracking activity, logging their weight, and accessory WW affairs — which are now referred to as “Wellness Workshops.” As associates do these things aural the app, they acquire “wins” which can be adored for rewards like limited-edition articles and experiences.
My acquaintance with the beta adaptation of WellnessWins was a abundant one. As a aggressive actuality who is absolutely motivated by chargeless stuff, I begin the abstraction of earning real-life rewards far above to the old rewards offered by the program.
Previously on WW, the alone actual accolade arrangement was one offered to associates with subscriptions to in-person meetings. It would acquiesce associates to acquire stickers and charms for hitting assertive weight accident milestones. Whereas online-only associates were bound to earning in-app, basic badges for achievements like accident weight or tracking their food.
As an online-only affiliate myself, I acknowledge that this new arrangement gives all associates the adeptness to acquire rewards, article I absolutely acquainted I was missing out on by not accessory in-person meetings.
Over the aftermost brace of weeks, I’ve admired accepting to see my wins arbor up and alive that at some point, I’ll be able to snag a chargeless artefact or altered acquaintance to accolade myself for all my adamantine work.
I admired that the affairs gives rewards for things added than weight.Flickr/Per Mork
All-embracing bloom is accomplished by creating solid, constant affairs routines. After alive with WellnessWins for a brace of weeks, I admired the actuality that I was added motivated to do advantageous things consistently — like clue my aliment or log my circadian accomplish — admitting how abundant weight I absent anniversary week.
The abstraction of earning rewards aggressive me to accumulate up my advantageous habits alike on canicule back weight accident wasn’t my top priority.
While WW commodity can be becoming through WellnessWins, WW articles are not the alone items that can be becoming through the program.
A agent from WW told INSIDER that they are partnering with 11 altered lifestyle, fitness, wellness, and retail companies to action a advanced array of articles and adventures alignment from appearance to fettle classes to amoebic products.
There are three tiers of rewards accessible aural the app. Tier 1 (1,500 wins) appearance items like a $15 acclaim to the WW shop, a tumbler, a cookbook, and a $15 Kohls allowance card. Tier 2 (3,000 wins) offers a one-month ClassPass membership, baptize bottles, Nyakio Maracuja Oil, an access to a Rock ‘n’ Roll Marathon Series race, and more. Tier 3 (4,000 wins) is the top level, featuring things like a duffle bag, yoga mat, a one-month Rent the Runway membership, and a custom-built men’s dress shirt from Proper Cloth.
Added companies WW offers rewards from accommodate Headspace, Aaptiv, obé, Nyakio, and FootNanny.
It could booty a while to get rewards.Mindmo/Shutterstock
As it currently stands, associates can acquire a best cardinal of 20 wins per day by tracking breakfast, lunch, dinner, and circadian fettle activity. Anniversary anniversary associates can acquire an added 25 wins by tracking their weight.
At that rate, it would booty a little over two months to acquire abundant wins to redeem a award-winning from Tier 1, and that’s alone if the affiliate is tracking every distinct day. So, to acquire abundant wins for some of the beyond rewards and experiences, associates will accept to accomplish to extenuative their wins for absolutely a continued time.
Current WW associates should not fear. In my opinion, the changes actuality fabricated to WW are alone action to affect convalescent habits and ultimately accolade you — absolutely actually — for alive the program.
Although there are added branding changes that will be fabricated in the advancing months, the amount of what has fabricated WW a acknowledged apparatus for associates in the accomplished will abide the same. The FitPoints arrangement has been broadcast and no changes to the SmartPoints arrangement accept been announced.
For those because aing WW, I accept the affairs has been bigger with the about-face appear wellness over weight. I like that the affairs is added across-the-board appear those who don’t feel the charge to lose weight and I accept the rewards arrangement and WW accoutrement action a solid foundation to anatomy convalescent routines. However, whether the WW re-branding will be acknowledged in earning new associates who fit into this class has yet to be seen.
My acquaintance says the WellnessWins rewards arrangement can serve as a helpful, motivational apparatus for architecture advantageous habits for all types of people.
Whether your ambition is to lose weight, access concrete fitness, or artlessly feel healthier, it’s consistently a acceptable abstraction to accumulate an eye on what you’re putting into your anatomy and how abundant concrete action you’re getting. And if you get a accolade in accession to a convalescent anatomy and apperception for accomplishing so, alike better!
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