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Today American Accurate alien its new agenda acquittal arrangement alleged Serve. Serve works agnate to PayPal in that it allows users to actualize an annual that can be acclimated for sending or accepting money. Users can admission their accounts from American Express’ Serve iOS and Android applications, via the Web, or through Facebook. Serve has two fees, including 2.9% added $0.30 per amount deposited, although this is discounted to 0$ for cash, debit, and ACH. Similarly, there’s a $2 fee on ATM banknote withdrawals, although the aboriginal abandonment anniversary ages is free. The acceptable annual is, American Accurate is waiving the drop fee for the aing six months. Serve lets users actualize a adept annual and you can actualize sub-accounts for accompany or ancestors members. American Accurate additionally provides a debit agenda with anniversary Serve annual that can be be acclimated at any ATM or merchant that accepts American Express. “We are alive with a ambit of ally to accommodate Serve as a acquittal adjustment and bear customized offers, and we will abandon best chump fees for the aing six months,” said Dan Schulman, Group President, Enterprise Growth at American Express. Hit the jump for the abounding release.

American Accurate Announces Serve(SM), the Aing Bearing Agenda Acquittal PlatformServe Offers Person-to-Person, Online, Mobile, and Acceptable Agenda Capabilities in a Distinct Annual NEW YORK,  March 28, 2011 —

American Accurate today apparent Serve(SM), a agenda acquittal and business belvedere that gives consumers a new way to spend, accelerate and acquire money with casework that go above the absolute all-around acquittal networks.

With Serve, consumers can accomplish purchases and person-to-person (P2P) payments online (serve.com), via adaptable phones, and at millions of merchants who acquire American Accurate cards. Serve unifies assorted acquittal options into a distinct annual that can be adjourned from a coffer account, debit, acclaim or allegation card, or by accepting money from addition Serve account.

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Serve is an easy-to-use, agenda addition aimed at consumers who currently await on cash, analysis and debit card. Serve accounts can be accessed via Serve Apple iOS and Android applications, at Serve.com and through Facebook. Through Serve, American Accurate aims to aggrandize into new segments of the bazaar that do not await on acceptable allegation and acclaim cards to administer their circadian finances.

“Serve is a new blazon of acquittal belvedere that isn’t angry to a distinct agenda or adaptable operating system. It’s a flexible, attainable to use platform, which from day one brings amazing assets to the addition payments amplitude and gives consumers an advantage to boutique on-line and off-line at millions of merchants who acquire American Express,” said Dan Schulman, Group President, Enterprise Growth, American Express.

“We intend to bound advance the Serve belvedere by abacus new appearance and functionality as we apprentice from chump and merchant experiences. To animate a ample array of bodies to acquaintance the allowances and accessibility of Serve, we are alive with a ambit of ally to accommodate Serve as a acquittal adjustment and bear customized offers, and we will abandon best chump fees for the aing six months,” said Mr. Schulman.

How it worksConsumers set up an online annual at Serve.com or through a smartphone app. Funds can be added from coffer accounts, debit cards, acclaim and allegation cards, or added Serve accounts. Barter can use those accounts to accelerate and acquire money to friends, pay bills and accomplish purchases online. Serve bridges online and offline business – anniversary chump will be issued a Serve reloadable prepaid agenda affiliated to their Serve annual that can be acclimated at any merchant or ATM that accepts American Accurate cards.

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Unlike acceptable debit agenda accounts, Serve offers users the adeptness to calmly create, manage, and specify sub-accounts for their friends, ancestors associates or colleagues. Sub-accounts are affiliated to the adept annual and acquiesce users to set spending profiles for aggregate from children’s allowances to dog ambler fees.

The Serve belvedere acquired from technology acquired through the accretion of Revolution Money in aboriginal 2010.

Serve is attainable anon to anyone in the U.S. and is accepted to barrage into added all-embracing markets over the advancing year. American Accurate will abide to advance the appearance and functionality of Serve based on bazaar feedback. To accretion chump and merchant insights about Serve and to advice appearance attainable releases, a business pilot will additionally be conducted in Eugene, Oregon.

PartnershipsWhile payments are the foundation of the Serve platform, American Accurate is additionally announcement a cardinal of ally who will use the belvedere to bear accordant offers that drive absorb and body loyalty. Three of the aboriginal ally are Ticketmaster®, Concur® and Flipswap.

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“A cornerstone of the abiding eyes for Serve is developing partnerships with commerce, gaming, entertainment, and amusing networking organizations,” said Mr. Schulman. Partnerships, with players such as Ticketmaster, Concur and Flipswap will acquaint Serve to new barter and advice body scale. These companies acquire loyal communities of customers, and we are captivated to accomplice with them as we abound and aggrandize Serve’s reach.”

Ticketmaster will action Serve as a belvedere for barter to accomplish and aggregate payments against admission purchases from added customers. Concur will advance Serve as an amount administration and agreement adjustment for affairs candy via Concur’s baby business amount advertisement service, Concur Breeze. Flipswap will advance Serve to affair refunds added bound to consumers who advertise or barter in their old adaptable and corpuscle phones for reclaim or recycling.

Details about these and a cardinal of added partnerships will be appear over the advancing months.

Giving Back WidgetServe is additionally partnering with bristles above charities – Autism Speaks, Best Accompany Animal Society, Malaria No More, Save The Children and Stand Up For Kids – to accredit anniversary alignment to accession funds via a donations widget. Widgets can be downloaded on Serve.com and at facebook.com/paywithserve, and aggregate on added Web sites, including Facebook, to animate donations. Serve will bout all contributions via the accoutrement up to $100,000 for anniversary charity.

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In the advancing months, Serve will action affairs widgets that accord barter the adeptness to advertise items through their own amusing networks.

Highly Aggressive Fees Waived for LaunchServe chump fees will be awful competitive. There are alone two fees for consumers and we are waiving the fee to put money into the Serve annual for the aing six (6) months. The two fees are:

Unlike some added articles in the market, Serve has no fees to attainable an account, no account fees, no fees for P2P transactions, no fees to set up sub-accounts (up to four accounts) and no fees to use the widgets.

Merchants who acquire American Accurate cards will pay a prepaid abatement amount for affairs fabricated both in food and online with a Serve prepaid card.

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Investor Appointment Alarm – Live Audio WebcastA appointment alarm with associates of the advance association will be captivated today March 28, 2011, at 11:00 am EDT. The alarm will be hosted by Dan Schulman, Group President, Enterprise Growth, American Express.

Live audio of the appointment alarm will be attainable to the accepted accessible at http://ir.americanexpress.com. A epitomize of the appointment alarm will additionally be attainable at the aforementioned Web armpit address.

About ServeServe, by American Express, is a aing bearing acquittal belvedere advised to bear arising payments and casework to abode the alteration means consumers collaborate and barter money — with one addition — as able-bodied as merchants. Apprentice added at serve.com and affix with us on facebook.com/paywithserve and twitter.com/serve.

About American ExpressAmerican Accurate is a all-around casework company, accouterment barter with admission to products, insights and adventures that adorn lives and body business success. Apprentice added at americanexpress.com and affix with us on facebook.com/americanexpress, twitter.com/americanexpress and youtube.com/americanexpress.

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A added description of these uncertainties and added risks can be begin in the Company’s Annual Report on Form 10-K for the year concluded December 31, 2010, beneath Item 1A. Risk Factors and Cautionary Note Regarding Forward Looking Statements, and the Company’s added letters filed with the SEC.

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