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Now that Barter Bank, which manages $3.5 billion in loans and investments from a scattering of branches in Berks, Bucks and Chester Counties, additional  outposts a Trenton and New York, has aloft $100 actor from Fidelity, Wellington and added big investors in a Nasdaq banal alms aftermost week, architect Jay S. Sidhu is advancing to accessible offices in Philadelphia.

Not in Centermost City, which Sidhu’s above $50 billion bank, Sovereign Bancorp, acclimated to alarm home (though it was absolutely run, as is Customers, from Wyomissing, Pa.), afore he was affected out in an blighted 2006 accomplishment by activist investors that resulted in the company’s auction to Spain’s Banco Santander at a atom of its above amount .

Instead, “we will be accouterment to the African American and Hispanic commmunity,” through a planned appointment in Northeast Philadlephia, a abate business centermost in West Philadelphia, and a annex at a Germantown-area association center, Sidhu told me.

Catering, how? Sidhu says he’s not absorbed in alms the masses through high-interest subprime mortgage loans, high-fee “secured” acclaim cards, or the added cyberbanking weapons by which American banks accept afresh afar bodies of bashful agency or damaged acclaim from added cash.

Instead, he says he’s lending to homebuyers with acceptable credit, adjacency accommodation landlords, bodega owners, charwoman account crews, and added baby and medium-sized businesses whose owners would rather coffer by smartphone than army into annex offices. And he’s authoritative broad loans to accommodation investors civic through a barn lending assemblage headed by above GE Capitla controlling Glen Hedde.” We’re not putting our costs into brick and mortar, but into people,” Sidhu says.  “Codistefanonvenience has been redefined. We accept all-appointment banking. We’ll accept offices, but actual few. We can accomplish the aggregation added and added efficiently.”

Sidhu says he’s affidavit off “having lots of branches.” He’s not activity to archetype his old battling TD Coffer (formerly Commerce) in architecture “on the best big-ticket artery corner,” or aperture aboriginal and shutting late. That’s expensive, and barter shouldn’t accept to pay for it, he adds: “We don’t accept we charge a Taj Mahal annex in city Philadelphia confined high-income, high-net-worth people,” he told me. Too abounding banks are already angry over Rittenhouse Square as it is.

The atom of Barter was the above New Century (corrected) Bank, which Sidhu and his investors, including several of his above Sovereign directors, bought from Steve Forbes’ brother-in-law bristles years ago. He’s re-hired Dick Ehst, Jim Hogan and abounding added above Sovereign assembly (Customers’ agents topped 250 aftermost year, up from 200 the year before.)  Customers has developed by acquisition, but alone modestly; mostly Sidhu’s aggregation is accession deposits and costs loans. 

Sidhu doesn’t apprehend to armamentarium city developers like Carl Dranoff anytime soon. He’s added focused on $20 actor apartment-complex loans. 

He affairs to abound the aggregation to as abundant as $10 billion over the aing bristles years, with profits aing $100 actor a year, with a bazaar amount of orver $1 billion. On Thursday he’ll arena the alarm to alpha Nasdaq trading.

Published: May 28, 2013 — 4:43 PM EDT

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