NEW YORK, Nov. 12, 2015 (GLOBE NEWSWIRE) — The Midas Awards® for the World’s Best Cyberbanking Advertising℠ has appear the shortlist for the 2015 competition.
“The Midas Awards is the alone awards appearance to admit arete in cyberbanking business and announcement on a calibration all-around scale,” said Alisun Armstrong, controlling administrator of the Midas Awards. “With an absorbing 23% access in entries this year, the success of the Midas Awards demonstrates that both agencies and brands admit the accent of acquainted and showcasing artistic arete aural the cyberbanking announcement niche.”
The Midas Awards Grand Jury, comprised of all-embracing admiral from cyberbanking and artistic business disciplines, shortlisted 258 entries submitted from 21 countries worldwide.
This year apparent the admission of the Midas Awards Effectiveness category. This new accession to the Use of Discipline accumulation showcases the after-effects of the artistic efforts acclimated by to appoint consumers and access bazaar allotment on account of brands.
Entries affective advanced in the Effectiveness class include: United Arab Emirates FP7/DXB (Part of McCann Worldgroup) Dubai with 4 entries propelled to the bays round: “Perspectives,” “The Beautiful,” and “When You Are Gone…..” for applicant Emirates NBD, and “Don’t Treat Yourself to Antibiotics” for National Health Allowance Company – Daman. Canadian agencies saw 3 entries shortlisted: BBDO Toronto “Fastest Face-Offs” for VISA payWave; Diamond Integrated Business Toronto”#TDThanksYou2015 for TD Bank Group; and MacLaren McCann Toronto “Priceless Surprises” for MasterCard. Sydney ‘s thedylanagency “HSBC Pride” for applicant HSBC and New York’s McCann XBC “#OneMoreDay” for MasterCard additionally confused advanced to the bays round.
Agencies activated contest on account of brands to best causes, admit support, and access customer engagement. This year a able-bodied 16 entries were shortlisted in the Contest category: BBDO Toronto for RBC; Diamond Integrated Business Toronto for TD Friends of the Environment; MacLaren McCann Toronto for Apple MasterCard Fashion Week; Joe Public United Toronto for Nedbank; The Jupiter Drawing Room Johannesburg for Absa/Barclays; FP7/DXB (Part of McCann Worldgroup) for Emirates NBD; McCann Russia and McCann XBC New York, both for MasterCard; Publicis NA New York for Citi/Citi; and Tierney Philadelphia for applicant TD Bank.
Social Media campaigns bedeviled the shortlist with 12 entries affective forward: BBDO Toronto “Fastest Face-Offs” for VISA payWave; Diamond Integrated Business Toronto “#TDThanksYou2015” for TD Bank Group; Leo Burnett Chicago “Allstate Social Savvy Burglar” for Allstate; MasterCard Common Purchase, New York for “Appropriate Time Business – The Grammys Digital” for MasterCard; McCann XBC New York for “#HatsOffToTom” and “Gwenabees” for MasterCard; Prudential Announcement Newark, New Jersey “2015 Brand Social Media Program for applicant Prudential – Bring Your Challenges; Publicis NA New York for “Citi Apple Pay Activation” and “Double Cash Card” for Citi /Citi; R/GA Sydney “#RallyForGood” for applicant Australia and New Zealand Cyberbanking Accumulation (ANZ); R/GA & VaynerMedia “Acceptance Matters: Priceless Surprises with Gwen Stefani for PRIDE” for Mastercard; and Tierney Philadelphia “TD Bring Change – Social Media” for applicant TD Bank.
The United States took the advance this year with a absolute of 111 entries shortlisted. Agencies in South Africa confused advanced with 46 and Canadian agencies saw 34 entries shortlisted. In addition, United Arab Emirates saw 19 entries shortlisted, and the United Kingdom with 9, followed by Australia with 8, and Norway and Thailand with 5 affective on to the bays round. Agencies from Russia and Turkey saw 4 entries shortlisted; Germany, Russia, and Sweden, 3; and France and Romania anniversary confused advanced with 2, and Cambodia, Slovenia, and China anniversary had 1 access shortlisted.
Global agencies attempt annually for cardinal one cachet baronial on The Midas Report. Agencies in the chase for a atom on this year’s anniversary baronial include: McCann XBC New York, USA with a able-bodied 30 entries shortlisted; The Jupiter Drawing Room Johannesburg, South Africa with 22 entries affective on to the bays round; FP7/DXB (Part of McCann Worldgroup) Dubai, UAE with 19; Publicis NA New York, USA with 16; King James Cape Town, South Africa and RG/A New York, USA anniversary with 13; and BBDO Toronto, Canada with 11 entries shortlisted.
The Midas Brand Report, an anniversary baronial apparent in 2014, is based on credibility becoming aural the Midas Awards antagonism and celebrates advertiser’s achievement in adorning the cyberbanking announcement industry. Prominent brands in position to be included in 2015’s Midas Brand Report include: Absa, Citi/Citi, Emirates, Goldman Sachs, NBD, MasterCard, Nedbank, Sanlam, and TD Bank.
2015’s Shortlisted entries move on to the accessory bays round. The Midas Grand board will accolade Gold and Silver Ingots to the accomplished scoring entries and actuate the champ for the Midas Accolade for Innovation and the Grand Midas Award. The after-effects of the board are parsed in an anniversary rankings brief, The Midas Report and The Midas Brand Report—a actual who’s-who in the apple of cyberbanking casework advertising. The 2015 Midas Accolade winners will be appear on December 1, 2015. To appearance the 2015 Midas shortlist amuse visit: http://www.midasawards.com/pdf/2015_Midas_shortlist_2.pdf
Press inquiries are acceptable and should be directed to Gayle Mandel: [email protected], 1 212 643 4800.
About the Midas Awards
Founded in 2001, the Midas Awards® is the alone antagonism to admit arete in cyberbanking announcement and business on a all-around scale, anniversary the World’s Best Cyberbanking Advertising™ in banking, brokerage, insurance, alternate funds, acclaim cards, absolute estate, accounting, and consulting. The antagonism invites entries in four specific categories: Products & Services, Craft, Use of Medium, and Use of Discipline.
The New York Festivals All-embracing Family of Accolade Competitions…Celebrating the World’s Best Work back 1957! AME Awards® | Announcement & Business EffectivenessGlobal Awards℠ | Healthcare & Wellness AdvertisingMidas Awards® | Cyberbanking Business & AdvertisingNew York Festivals® | All-embracing Radio Program AwardsNew York Festivals® | All-embracing Announcement AwardsNew York Festivals® | All-embracing TV & Film Awards
Entries to anniversary of the competitions are advised about the apple by panels of aeon in their corresponding industries. For added information, go to www.newyorkfestivals.com.
A photo accompanying this release is accessible at: http://www.globenewswire.com/newsroom/prs/?pkgid=37573
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