Would you watch an adventure of a appearance you’ve never heard of — aloof for the adventitious to win $100 account of credits against allowance cards for Amazon.com or Burger King?
NBCUniversal hopes such an action will actualize bags of new admirers for its networks’ TV shows with WatchBack, a new app advised as a promotional and analysis tool. The chargeless WatchBack app launched this anniversary for iOS (available at this link).
The standout feature: Users are acceptable to win credibility for watching “featured episodes” of NBCU shows (as able-bodied as shows from partners), which are accessible in WatchBack for a bound time.
The aboriginal sweepstakes is for E!’s new absoluteness appearance “Ashlee Evan,” about celeb brace Ashlee Simpson-Ross and Evan Ross, which premiered on the cable net on Sept. 9. If you watch the aboriginal two 23-minute episodes (before Oct. 8 at midnight ET), you can be entered into a challenge to be one of 10 winners per adventure who will win credibility with a amount of $100.
Users can again use redeem those WatchBack credibility for allowance cards from merchants including Amazon, Best Buy, Burger King, Domino’s, eBay, Fandango, Krispy Kreme, Macy’s, NASCAR.com SuperStore, NFL Shop, Papa John’s, SiriusXM, Starbucks, Target, Walmart and Whole Foods.
WatchBack, in accession to the time-limited abounding episodes, additionally is abounding with abbreviate video clips from NBCU backdrop and networks including Bravo, CNBC, E! and E! News, USA, “Access,” Fandango’s Movieclips, MSNBC, NBC Entertainment, NBC News, NBC Sports, Oxygen, Syfy, Telemundo, the “Today” appearance and USA Network.
It additionally has lined up added than 60 ally who — why not? — are licensing their agreeable for the WatchBack on a all-encompassing basis. Those accommodate Adventure Sports Network, BuzzFeed’s Nifty and Tasty, PBS’s “America’s Test Kitchen” and “PBS NewsHour,” Black Buddha, Bonnier, IAC’s CollegeHumor, Complex, Endemol, Jukin Media’s FailArmy and The Pet Collective, Fandor, Funny Or Die, HealthiNation, Howcast, IGN, “Inside Edition,” The Laugh Factory, Mashable, MMAjunkie, Newsy, NowThis, Refinery29, ShoutFactoryTV, the U.K.’s Telegraph, VideoJug, Vocativ, and Weelicious.
The app appearance third-party software, including from Nielsen, to accredit tracking of acceptance statistics, but WatchBack users may opt out of Nielsen measurement. There are preroll ads on some of the content.
As for the name: The tagline in the app’s description is this: “When you appetite article new to Watch, we’ve got your Back.” But can NBCU bear on that promise?
NBCU says WatchBack is advised to let you “fall in adulation with new brands on the channels page.” The catechism is whether WatchBack can accomplish the ambition of growing the fanbase for altered shows.
The botheration is that the app — with its mish-mash of content, none of which is alone accessible in WatchBack — absolutely feels like a promotional tool, rather than an ball app you’d appetite to absorb time with. (One example: You can’t fast-forward or skip aback back watching the feature featured episodes.) And the added video that WatchBack is abounding with feels like it’s in there mainly to abstract you from the absolute point: to get you absorbed on a appearance you didn’t apperceive about.
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