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One of the things that bodies who move abroad from New York Burghal complaining is the abridgement of commitment casework elsewhere. In the Big Apple, you can abundantly get appealing abundant any affectionate of aliment — or annihilation abroad absolutely — delivered beeline to your door, 24 hours a day, rain or shine. San Francisco, for example, is a bit added limited. You absolutely accept to leave your accommodation to get best things (first apple problems, I know, but it is a affair that bodies accuse about.) Well, at atomic that was the case until today.

Postmates, the burghal acumen startup that launched its flagship business-to-business bagman arrangement aback in December, aloof launched the accessible adaptation of its aboriginal consumer-facing app, “Get It Now.” The app, which is currently accessible on the iPhone and alive alone in the San Francisco Bay Area, lets users get annihilation in San Francisco delivered to them in beneath an hour.

As my aide Ryan Lawler has reported, Get It Now has been a big hit in insidery SF startup circles back it launched the clandestine beta adaptation of its app two months ago. It accumulated about 1,000 beta users, and grew its bagman accommodation to be able to accomplish 1,000 deliveries a day with an boilerplate commitment time of 30 minutes. And the bodies who acclimated the app absolutely acclimated it: In clandestine beta, Get It Now averaged $116 in revenues per user per month.

Postmates co-founder and CEO Bastian Lehmann tells me that the aggregation has artlessly outfitted its accepted bagman agile with acclaim cards, acceptance them to acquirement appurtenances for users. The aggregation takes amid 20 to 40 percent agency on anniversary purchase’s commitment fee. The big affair actuality is that it allows consumers to about-face any abode into article that delivers, he said: “It allows consumers to drudge the system. It’s no best that if you appetite commitment there’s alone that one Italian place, or that one Chinese place, that they can adjustment from. You accessible the app and see that you accept all these admirable places about you.”

When asked about the aggressive mural — you can use Taskrabbit and Exec to acquisition addition to bear article for you, for example, and on-demand car account Uber looks like it’s dipping its toes into the commitment amplitude — Lehmann said that specialization is what gives Postmates its edge. “Uber is a exceptional product, and I don’t see them starting to bear aliment for $7.99 per order. Taskrabbit and Exec are all cute… but if you appetite able commitment of article specific in your city, Get It Now is activity to be the fastest option. We’re accomplishing one thing, and we’re accomplishing it absolutely well.”

He said that with its acumen platform, he sees Postmates as a startup added in the attitude of companies such as Amazon, FedEx, and Square. “It’s a huge technology play, and we’re demography article that was cool complicated for a lot of merchants and authoritative it actual easy.”

Postmates will abide to accomplish its business-to-business bagman service, but sees the Get It Now app as a way to finer advance itself to merchants added finer than its own baby sales force could. “Initially, our plan was to apply on merchants. What we realized, though, is that it takes a lot time to assurance up all these merchants — if you are a baby business, you accept several startups advancing in every anniversary aggravating to advertise you on a a rewards platform, or a new circadian deals app. We accomplished that maybe sales is not in the DNA of our company.” From a business perspective, it seems to be a actual acute move against efficiency.

Postmates currently has 12 full-time employees, and has aloft $1.75 actor in berry allotment from a accumulation of angel investors. Lehmann says that geographic amplification above the San Francisco Bay Area is absolutely in the company’s plans, and that Postmates will acceptable accession a Series A annular afore it moves into added busline areas.

Here are a few screenshots of the Get It Now app in activity (click on images to enlarge):

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