With the admeasurement of smartphones, we’re now able to use these mobile, mini computers to do aloof about aggregate we would do on our desktop while on the go. Yet, in animosity of this evolution, adaptable payments seems to be backward behind. We use our phones to abduction pictures and video, and allotment them instantaneously, but the boilerplate smartphone carrier is beneath adequate with the abstraction of advantageous for a meal by annexation their phone. Bodies appetite a adaptable wallet, and it seems alone a amount of time afore addition gets it right, alike if a champ has yet to emerge.
Part of the acumen for the slower amount of acceptance is the acumen that adaptable payments are insecure, abounding with hidden fees and are the actual adverse of seamless — or cross-platform. Akimbo launched its eponymous agenda in March to booty on the accretion cardinal of players in the adaptable payments amplitude anniversary demography a hardly altered tack, from Green Dot and NetSpend to LevelUp and Dwolla. In contrast, the Akimbo Agenda is advised to be an addition to your walled-in basic coffer account, with a amusing and adaptable spin.
Like LevelUp, Akimbo wants to angle out from the backpack by alms a fee-free belvedere through which users can accelerate and appeal money to any email address, Facebook acquaintance or adaptable phone. Simply put, it’s PayPal meets a Visa pre-paid card. In added words, Akimbo allows users to admission transferred funds from ATMs and any area that accepts Visa debit cards. In an accomplishment to ambition the some 10 actor adolescent bodies who use prepaid acclaim cards, Akimbo enables users to articulation and amount the agenda with their coffer accounts with banknote or via absolute deposit.
This agency that the startup’s proprietary belvedere not alone allows cardholders to accelerate money via email, Facebook column or SMS, but to assets beatific funds to be added to approaching agenda accounts, acceptation all beatific funds are affirmed to the recipient. Once the funds are collected, the almsman receives the money, forth with a archive annual and acquittal apparatus to admission the funds. The Akimbo founders accept that it is the aboriginal and alone Visa acquittal artefact to action this capacity.
By architecture a cardholder network, Akimbo believes that it can authorize a added arresting position and annual from some barriers to access (and competition). Currently, about 40 percent of cardholders use their Akimbo annual to allotment money — a cardinal Akimbo will attending to access as it moves advanced to accord it some aegis from the growing cardinal of competitors in this space.
Going forward, the founders appetite to about-face Akimbo into the aboriginal prepaid agenda artefact with an annual administration aperture based in HTML5, and the aggregation is currently alive to absolution a new website (and annual administration tools) that “auto-optimize” to all devices, be they adaptable phones, tablets, TVs or desktops. With adolescent bodies added accessing the Web primarily from their smartphones, the founders see this adaptable accessibility (and flexibility) as analytical to the adaptable acquittal user experience, overall, and to accepting a footfall advanced of the competition.
Going forward, the startup additionally affairs to accommodate with PayPal and Amazon, forth with abacus acclaim and debit card-loading and card-linked discounts and deals. Akimbo sees the “prepaid industry” as one that’s been apathetic to innovate and has appropriately begin it difficult to abduction new audiences. So, by abacus capabilities that enhance prepaid as not alone a acquittal apparatus but as a allotment apparatus as well, Akimbo sees the abeyant to actualize a prepaid agenda that’s absolutely admired — article you’re not ashamed to be accustomed about with you.
To move advanced with its planned integrations, discounts and HTML5 development, Akimbo is announcement today that it has anchored addition $850,000 in angel funding. The advance was led by Rackspace Chairman and co-founder Graham Weston, above CEO and Chairman Emeritus of Cullen/Frost Bankers Tom Frost and Akimbo co-founder Tom O. Turner.
The annular adds to the $1.35 actor in berry basic the startup aloft aboriginal on, alpha in 2010, bringing its absolute to $2.2 million. Akimbo spent the aing two years architecture out its technology, clearly ablution its amusing and adaptable coffer annual addition in March. Since then, Akimbo admiring 50K users, as the aggregation has developed to over 15 employees, and, if advance continues at the accepted rate, the founders say they achievement to hit advantage in aboriginal 2014.
For more, acquisition Akimbo at home here.
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