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Fairwinds Acclaim Union, a aing acquaintance of SunTrust Banks… (Orlando Sentinel book )

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November 29, 2012|By Richard Burnett, Orlando Sentinel

After a decade as the University of Central Florida’s official campus bank, SunTrust Banks Inc. has been replaced by addition cyberbanking academy — not a battling bank, but a acclaim union.

Orlando-based Fairwinds Acclaim Abutment afresh won a 51/2-year accord to be UCF’s “official cyberbanking partner,” authoritative it the aboriginal acclaim abutment to authority that appellation in academy history, admiral said this week.

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Fairwinds is set to accessible in the above SunTrust annex on UCF’s campus in January.

UCF said Fairwinds outbid its rivals, including some big banks and UCF’s own acclaim union, to acreage the high-profile business accord with the nation’s second-largest accessible university. SunTrust’s 10-year arrangement with UCF asleep beforehand this year, and the coffer and academy bootless to appear to agreement on a face-lifting of the deal, UCF said.

Atlanta-based SunTrust — the nation’s 10th-largest coffer based on drop bazaar allotment — would not animadversion on the situation, citation applicant confidentiality.

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Fairwinds’ angle for UCF included a card of consumer-friendly services, such as chargeless blockage accounts, chargeless money orders, financial-education seminars, and a annual that lets acceptance use their university identification cards as debit cards to accomplish purchases.

“It bound became bright that Fairwinds was gluttonous to be added than a business accomplice to the university,” Curt Sawyer, UCF’s accessory carnality admiral for administering and finance, said in a able statement. “They absolutely accustomed they would be advance in the actual acceptance who are the approaching leaders of our community.”

Fairwinds Chief Executive Officer Larry Tobin, a UCF alumnus, said acceptable the arrangement was a big accomplishment for Fairwinds because ample banks historically accept bedeviled the university-partnership market.

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“This is almost new area for acclaim unions,” he said. “There are actual few acclaim unions throughout the country that accept relationships like this with colleges. We’re actual adequate UCF called us.”

While abounding colleges assignment carefully with their own agent acclaim unions to ability their students, Fairwinds is one of the few to acreage an official partnership, said Mike Bridges, carnality admiral of the League of Southeastern Acclaim Unions, a barter accumulation that covers Florida and Alabama.

With 60,000 students, UCF acutely presents Fairwinds with a big befalling to assurance up new members, said Bridges, who acclaimed that acclaim unions civic accept appear cogent increases in associates back aftermost year’s consumer-group protests over ascent fees at ample U.S. banks.

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Bridges, whose Tallahassee-based accumulation has broadcast its brand in contempo years to accommodate Alabama as able-bodied as Florida, said acclaim unions in the two states accept acquired 199,000 associates during the accomplished 12 months — the bigger one-year amplification in decades. And about 75 percent of that advance occurred in the Sunshine State, he said.

Credit unions accept become an added adorable addition for consumers in contempo years, abnormally back the 2007-09 recession, because the nonprofit cooperatives about action lower annual fees (or none at all), lower absorption ante on loans, and college ante of acknowledgment on savings.

Still, SunTrust barter at UCF enjoyed the accessibility of accepting an on-campus annex and were sad to see it close, said Stanley D. Smith, a UCF cyberbanking assistant and a SunTrust customer.

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“I acclimated that annex all the time; it was a lot easier than active out to addition annex in the community,” he said. “But my compassionate was that SunTrust basically didn’t feel it could accommodated its advantage targets based on the kinds of casework the university wanted.”

Smith acclaimed that the nonprofit anatomy of a acclaim abutment fabricated Fairwinds a bigger fit for what UCF capital in a campus-bank partner, admitting SunTrust ability able-bodied altercate that Fairwinds had an arbitrary advantage because, clashing big banks, acclaim unions don’t pay corporate-income taxes.

Credit unions accept continued fought with banks over the tax-exemption issue, with banks arguing — unsuccessfully, and all the way to the U.S. Supreme Court at one point — that ample acclaim unions, especially, should be taxed. With assets of added than $1.7 billion, Fairwinds is the better locally based acclaim abutment and the sixth-largest in Florida.

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Credit unions’ response? “The actuality of the amount is that acclaim unions are cooperatives that are endemic by their associates and abide to accommodate cyberbanking casework to them, not to aggregate profits for shareholders,” said Pat Keefe, a agent for the Acclaim Abutment National Association, the industry’s capital barter group.

[email protected] or 407-420-5256

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